9/10
The 22 Immutable Laws of Marketing by Al Ries & Jack Trout
Al Ries & Jack Trout
Marketing success comes from owning a word in the prospect's mind—being first in a category is more powerful than being better, and perception is reality.
Book Notes
Marketing books
12 books in this category.
8/10
The 1-Page Marketing Plan by Allan Dib
Allan Dib
Marketing success comes from a simple one-page plan covering three phases: before (getting prospects), during (acquiring customers), and after (maximizing lifetime value).
8/10
Hacking Growth by Sean Ellis
Sean Ellis
Growth hacking is cross-functional, data-driven experimentation focused on the entire customer journey—from acquisition through retention and referral.
6/10
This is Marketing by Seth Godin
Seth Godin
Marketing is about change—finding the smallest viable audience, understanding their worldview, and creating something they'll be proud to spread.
8/10
Crossing the Chasm by Geoffrey Moore
Geoffrey Moore
There's a chasm between the visionaries who buy your product first and the pragmatic majority who decide if it ever becomes a real business — and crossing it takes a completely different strategy than getting to the chasm's edge did.
8/10
Traction: How Any Startup Can Achieve Explosive Customer Growth
Gabriel Weinberg & Justin Mares
Gabriel Weinberg and Justin Mares's argument that startups fail more often from a lack of customers than a lack of product, and that systematically testing traction channels with the Bullseye Framework is how you find the distribution strategy that actually works.
8/10
Positioning: The Battle for Your Mind
Al Ries & Jack Trout
The marketing classic that argues you win in the prospect's mind, not in the market, by owning one simple position there before anyone else.
7/10
Tribes: We Need You to Lead Us
Seth Godin
Seth Godin's argument that the internet has removed the old barriers to leadership, so anyone with an idea and the will to lead can build and rally a tribe, a group of people connected to each other and to a shared idea.
7/10
The Tipping Point: How Little Things Can Make a Big Difference
Malcolm Gladwell
Malcolm Gladwell's argument that ideas, products, and behaviors spread the way diseases do — through a small set of unusually connected people, a message engineered to stick, and an environment whose small details quietly shape whether it catches on.
8/10
Extreme Revenue Growth by Victor Cheng
Victor Cheng
Revenue growth is systematic—the right acquisition system, multiplied by customer value optimization, creates predictable and sustainable business growth.
7/10
Perennial Seller by Ryan Holiday
Ryan Holiday
Creating work that lasts requires focusing on timeless ideas, obsessive quality, and relentless promotion—most marketing happens before you even start creating.
7/10
Building a StoryBrand: Clarify Your Message So Customers Will Listen
Donald Miller
Donald Miller's argument that brands win by using the seven parts of every good story, with the customer cast as the hero and the brand as the guide, to clarify a message so confused buyers stop tuning out.
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