Book Notes

Marketing books

6 books in this category.

The 22 Immutable Laws of Marketing by Al Ries & Jack Trout

Al Ries & Jack Trout

Marketing success comes from owning a word in the prospect's mind—being first in a category is more powerful than being better, and perception is reality.

8/10

The 1-Page Marketing Plan by Allan Dib

Allan Dib

Marketing success comes from a simple one-page plan covering three phases: before (getting prospects), during (acquiring customers), and after (maximizing lifetime value).

8/10

Hacking Growth by Sean Ellis

Sean Ellis

Growth hacking is cross-functional, data-driven experimentation focused on the entire customer journey—from acquisition through retention and referral.

6/10

This is Marketing by Seth Godin

Seth Godin

Marketing is about change—finding the smallest viable audience, understanding their worldview, and creating something they'll be proud to spread.

8/10

Extreme Revenue Growth by Victor Cheng

Victor Cheng

Revenue growth is systematic—the right acquisition system, multiplied by customer value optimization, creates predictable and sustainable business growth.

7/10

Perennial Seller by Ryan Holiday

Ryan Holiday

Creating work that lasts requires focusing on timeless ideas, obsessive quality, and relentless promotion—most marketing happens before you even start creating.

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