Book Notes
6 books in this category.
Donald Miller
Donald Miller's argument that brands win by using the seven parts of every good story, with the customer cast as the hero and the brand as the guide, to clarify a message so confused buyers stop tuning out.
Gabriel Weinberg & Justin Mares
Gabriel Weinberg and Justin Mares's argument that startups fail more often from a lack of customers than a lack of product, and that systematically testing traction channels with the Bullseye Framework is how you find the distribution strategy that actually works.
Bethany McLean & Peter Elkind
Bethany McLean and Peter Elkind's definitive account of how Enron's culture of arrogance, an accounting model built on fiction, and a performance system that rewarded short-term wins over honesty turned the seventh-largest company in America into the biggest bankruptcy in U.S. history.
Jim Collins
Jim Collins's research-driven argument that companies make the leap from good to great not through a single dramatic move but through disciplined people, disciplined thought, and disciplined action, compounded patiently like pushing a heavy flywheel until it builds unstoppable momentum.
Al Ries & Jack Trout
The marketing classic that argues you win in the prospect's mind, not in the market, by owning one simple position there before anyone else.
Simon Sinek
Simon Sinek's argument that the leaders and companies who inspire action all start by communicating why they do what they do, not what they make or how they make it.
One short summary every time I add a new note to the library. About once a week.
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