In this post, I posit there are three tiers for most goods: cheap, luxury and middle. The value is typically found in the middle, and while there are some good products in the other tiers, you must be careful.

Patrick Collison, cofounder and CEO of Stripe, is widely admired in tech circles. This article summarizes his decision making tips and process, as told on The Tim Ferriss Show and The Knowledge Project podcasts.