This is Marketing is a collection of thoughts from Seth Godin about marketing. It’s a relatively quick read, and gives a brief overview of much of what his other work has been dedicated to: permission marketing, telling stories, engaging with customers.
I don’t think this is a breakthrough marketing book. For me, it was the first book of his I’d read (though I’ve subscribed to his blog for a long time). I think it’s a good introduction to his work, and afterwards you can go back to some of his more well-known work - Tribes, Purple Cow, All Marketers Are Liars, Linchpin.Read More